If you are an experienced marketer working at strategic or management level and want to take your career to the next level, the new CIM marketing leadership programme could be the right choice for you.
This programme has been developed to respond to both industry and individual needs within the marketing profession. Extensive global, employer-led research has been undertaken across a range of sectors and organisational sizes, to identify the skills and competencies required to fully develop a marketing professional into an advocate for leading change.
It will enable you to become integral in identifying the key influences – both external and internal – that are likely to become future drivers of an organisation. Draw on insight, apply strategic thinking and match them with organisational resources to support and deliver on business goals.
All nesma tutors are industry practitioners.
This course leads to Chartered Marketers status with continued CPD.
The current Level 7will be phased out towards the end of 2018. Don’t forget you can register to complete any of the four modules to finish your existing qualifications.
Not sure if this is the right course for you? Talk to us!
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Please download the NEW Level 7 Marketing Leadership and Planning brochure – HERE.
Who is it for?
If you are looking to become a more effective 'Leader of Change' then this new programme at Master's level is for you. The programme has been developed by business leaders, academics and senior marketers and includes topics that have been identified as 'must haves' for senior marketers and business leaders of the future.
This CIM Academy Marketing Leadership Programme has been developed to include an initial 3 day Workshop that facilitates the exploration of significant issues that have an impact on your business. These include 'The role of marketing in value creation', 'Competing for advantage', 'Culture, leadership and change', and 'Brand equity and reputation'. It also includes intensive Workshops that give the opportunity to network with other delegates as well as Executive Coaching that will be focused on areas that you want to develop.
Talk to us to see how this qualification can help you drive your business forward.
Successful completion of three modules (two mandatory and one elective) will lead to the CIM Marketing Leadership Programme Award.
What you will learn
Contemporary Challenges (Mandatory) This module will enable you to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies.
Leading Change (Mandatory) This module will enable you to meet the challenges of change through providing a platform for supporting future responses to change through harnessing organisational potential and sustainable innovation. In addition you will develop an understanding of how the organisation's assets can be managed to build and sustain a clear market position to guide, support and implement market-led change within an organisation.
Managing Business Growth (Elective) This module will enable you to develop a structured and creative approach to determining where potential or existing opportunities for growth exist.
Consultancy (Elective) This module is designed to develop the skills required to build and develop client relationships either as an independent consultant or in a consultancy role within a large organisation.